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The Brain Audit: Why Customers Buy (And Why They Don't) The Brain Audit: Why Customers Buy by Sean D'Souza
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“The second extra thing that The Brain Audit gave was not just success elements and explanations, but a STRUCTURE. A checklist for the necessary ingredients, a blueprint for your copy. My copywriting before The Brain Audit was good, but it was like a tree house. After The Brain Audit your copywriting will be like a glass and steel superstructure your customers just can’t take their eyes off.”
Sean D'Souza, The Brain Audit: Why Customers Buy