How Cool Brands Stay Hot Quotes

“life is not always easy and they try to escape from trouble now and then. This escapism translates into partying all night long, immersing themselves in other worlds such as movies, games or online social networks or e-commerce. They also de-stress by driving fast cars and motors, relaxing on holidays or watching many hours of TV feeds. They are quite confident about their own skills and value intelligence and knowledge.”
― Joeri Van Den Bergh, How Cool Brands Stay Hot: Branding to Generation Y