Likeable Social Media Quotes

“People like to share with and feel connected to each other, brands,
organizations, and even governments they like and trust”
― Dave Kerpen, Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook

“In the beginning, there was Adam and Eve. Eve said to Adam, “You’ve got to try
this apple,” and the first marketing interaction in the history of the world had
taken place.”
― Dave Kerpen, Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook

“Sure, not everyone who posts on your Facebook wall or tweets about you has as much sway or trendsetting ability as some celebrities, but they certainly can spread the word on your behalf—easily and quickly—especially if you thank and encourage them. (Some users probably have more online influence than some so-called celebrities too!)”
― Dave Kerpen, Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn,

“The do-not-delete (DND) rule states that unless a comment is obscene, profane, or bigoted, or it contains someone’s personal and private information, it should never be deleted from a social network site. It might be best to illustrate the wisdom of the DND rule by first playing out a scenario in which you don’t follow it.”
― Dave Kerpen, Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn,

“THE ROAD TO LIKEABLE SOCIAL MEDIA SUCCESS IS PAVED BY YOUR CURRENT CUSTOMERS”
― Dave Kerpen, Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn,

“If you want to grow a social presence, you have to take the time and energy to attract the low-hanging fruit: your current customers and other people who know you. From there, you’ll gain other fans and followers who are likely to eventually buy from you. But you have to start with your current customers.”
― Dave Kerpen, Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn,

“Why would you possibly make a decision about a doctor, an attorney, a mechanic, or any important product or service for that matter based on advertising or Google search placement”
― Dave Kerpen, Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn,