The Innovator's DNA Quotes

“the best way to get a good idea is to get a lot of ideas.”
― Clayton M. Christensen, The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

“The key point here is that large companies typically fail at disruptive innovation because the top management team is dominated by individuals who have been selected for delivery skills, not discovery skills. As a result, most executives at large organizations don’t know how to think different. It isn’t something that they learn within their company, and it certainly isn’t something they are taught in business school. Business schools teach people how to be deliverers, not discoverers.”
― Clayton M. Christensen, The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

“recent IBM poll of fifteen hundred CEOs identified creativity as the number-one “leadership competency” of the future.”
― Clayton M. Christensen, The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

“We adhere to the saying, “if it ain’t broke, don’t fix it,” while not really questioning whether “it” is “broke.”
― Clayton M. Christensen, The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

“But the better you are at asking the right questions, engaging in the right observations, eliciting ideas and feedback through networking with the right people, and running experiments, the less likely you are to fail.”
― Clayton M. Christensen, The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

“Innovators were simply much more likely to question, observe, network, and experiment compared to typical executives. We published the results of our research in Strategic Entrepreneurship Journal,”
― Clayton M. Christensen, The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

“Put simply, innovative thinkers connect fields, problems, or ideas that others find unrelated.”
― Clayton M. Christensen, The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators