Everyday Writer Quotes

“Literature might be called the art of story, and story might in turn be called a universal language, for every culture we know of has a tradition of storytelling. No doubt stories have touched your life, too, from bedtime stories you may have heard as a child to news stories you see on TV or read in a newspaper. We might even say that a major goal of living is to created the story of our own lives, a story we hope to take pleasure and pride in telling.”
― Andrea A. Lunsford, Everyday Writer

“...writing surrounds us: it's not something we do just in school or on the job but something that is as familiar and everyday as a pair of worn sneakers or the air we breathe.”
― Andrea A. Lunsford, Everyday Writer

“Options presented Taylor Nursery has requested bids from several competitors. One rival, Eclipse Fertilizers, is submitting a bid of $60,000 on this order. Therefore, our recommendation is to slightly underbid Eclipse with a price of $58,000, representing a markup of approximately 32%. Final recommendation Please let us know if we can be of further assistance in your decision on the bid. Closing builds goodwill by offering further help”
― Andrea A. Lunsford, The Everyday Writer

“markup of 40% results in a price of $61,705. You could reasonably establish a price anywhere within that range.”
― Andrea A. Lunsford, The Everyday Writer

“As you know, Taylor Nursery has requested bids on a 25,000-pound order of private-label fertilizer. Taylor Nursery is one of the largest distributors of our Fertikil product. Opening provides background The total cost for manufacturing 25,000 pounds of the private-label brand for Taylor Nursery is $44,075. This cost includes direct material, direct labor, and variable manufacturing overhead. Although our current equipment and facilities provide adequate capacity for processing this special order, the job will require overtime labor, which has been factored into our costs. Most important information put in bold The minimum price that Jenco could bid for this product without losing money is $44,075 (our cost). Applying our standard”
― Andrea A. Lunsford, The Everyday Writer

“define the task or problem, or clarify the goal. • Use your opening paragraph to focus on how the information you convey affects your readers. • Focus each of your subsequent paragraphs on one idea pertaining to the subject. • Relate your information concisely and present it from the readers’ perspective. • Emphasize exactly what you want readers to do and when. • Keep business email as brief and concise as possible. Use attachments for detailed supporting information. • Adjust your style and tone to fit your audience. • Attempt to build goodwill in your conclusion.”
― Andrea A. Lunsford, The Everyday Writer

“Follow these guidelines for writing effective memos and business email: • Clearly identify the subject. • Begin with the most important information: depending on the memo’s purpose, you may have to provide background information,”
― Andrea A. Lunsford, The Everyday Writer