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Killing Giants: 10 Strategies to Topple the Goliath in Your Industry Killing Giants: 10 Strategies to Topple the Goliath in Your Industry by Stephen Denny
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“Smart brands Eat the Bug when they use their natural advantages—intellectual, structural, financial, logical, and emotional—to do what the giant can’t imagine doing.”
Stephen Denny, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry