Made to Stick Quotes

“simple” is finding the core of the idea.”
― Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

“as soon as people know what the intent is they begin generating their own solutions.”
― Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

“If an atomic bomb fell on Raleigh, it wouldn’t be news in Benson unless some of the debris and ashes fell on Benson.”
― Chip Heath, Made to Stick: Why some ideas take hold and others come unstuck

“When your finance professor starts using the word “dude,” you must eliminate the word from your vocabulary.”
― Chip Heath, Made to Stick: Why some ideas take hold and others come unstuck

“Know what your listeners care about, so you can tailor your communication to them.”
― Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die