Guerrilla Marketing for Job Hunters 3.0 Quotes

“Know what message (strengths/accomplishments) you want to get across during the interview. Answer questions in two parts—what they want to know and what you want them to know.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“In order to be irreplaceable one must always be different. —Coco Chanel”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“It’s not the strongest of the species, nor the most intelligent, that survive; it’s the one most responsive to change. —Charles Darwin”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“What Is Personal Branding? 
Personal branding is the process of identifying the unique and differentiating value that you can bring to an organization, team, and/or project and communicating it in a professionally memorable and consistent manner in all of your actions and outputs, both online and offline, to all current and prospective stakeholders in your career.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“For salaries less than $50,000, focus the employer on the dollar per hour amount. Simplify and minimize the concession you need.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“Ask for a monthly allowance instead.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“An employer’s decision-making process is less rational than you might think.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“Many people mistakenly try to decide if they want the job during the interview. Big mistake! This will distract you during the interview, and your lack of focus will be apparent to the interviewer. Focus on getting the offer.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“Answers of less than 30 seconds are generally insufficient, but answers over three minutes are too long.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“Avoid discussing salary—he who gives a number first loses negotiating power. If backed into a corner, give a salary range rather than a finite number. Base your range on competitive data.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“On Jobs in Pods, you can hear the hiring manager (or recruiter) tell you specifics about the job, and what impresses them in a job interview.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“Most job seekers don’t understand this. If you are not in the recruiter’s database and you are not present on the Internet, to the recruiter, you don’t exist.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“The truth about networking is you need to do it before you want to see results.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“Today, going around human resources and straight to the hiring managers also requires an indirect approach using the Web.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“Goal: Turn virtual connections into real meetings.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“Candidates who reach out to recruiters through LinkedIn are much more likely to break through the clutter and get recruiters’ attention than are people who simply send in a resume and/or leave a voice mail.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“When you find an opportunity of interest on Monster, CareerBuilder, HotJobs, Craigslist, SimplyHired, Dice, or Vault, the toolbar will show you the people in your LinkedIn network at that particular company. Using Guerrilla methods, you will be able to connect with them directly and increase your probability of success.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“If you’re looking to make inroads with Fortune 1000 companies, then use a keyword search in Google to see if they have corporate alumni web sites.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“rank-and-file staff rarely want to hire people more skilled than themselves.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“A focused resume is a powerful resume. A resume that tries to be all things to all people ends up being nothing at all.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“Job hunting is a do-it-yourself activity. There is just no way around it.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“When you ask how they are doing, they usually will say, “Great. Never better,” which will make you feel like crap. That’s just their game face; they are not doing any better than you are. You are the only person you need to please. If you stick with your plan, you will achieve success.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“Regard every “no” as a “not today” and a step closer to “yes.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“You must do the thinking for the reader of your resume.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“It is rarely the best qualified candidates who win the most coveted positions. Instead, it is most often the person who “packages” his experience best to meet the needs of employers.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“All jobs are temporary in the new economy—henceforth you always need to be looking for the next opportunity.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“You are now required to know what you want and where to get it. You are in charge of manufacturing your own luck.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“To get at these opportunities, you need to relearn how to search for opportunities and articulate your value to employers in terms they can understand.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“We explain why newspapers and job boards (passive mediums) are rapidly being replaced by Boolean search strings (keywords) on LinkedIn, Facebook, and Twitter.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“More than 95% of jobs are not advertised anymore because employers are ill equipped to deal with the avalanche of resumes, each one of which has to be filed, tracked, and replied to for Equal Opportunity Employer reasons.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today