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Running an Effective Investor Relations Department: A Comprehensive Guide Running an Effective Investor Relations Department: A Comprehensive Guide by Steven M. Bragg
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“The worst way to release bad news is to bury it in the financial statement footnotes, in the hope that no one will see it. A diligent investor or analyst always reads the footnotes, and will not appreciate having to dig so deep to uncover potentially critical information.”
Steven M. Bragg, Running an Effective Investor Relations Department: A Comprehensive Guide