Beyond The Story Quotes

“with regard to the misogyny issue. RM adds: ______This was because I’d received clear comments and criticism about the raps I’d written as well as my views. The Gangnam Station murder31 happened around that time, and so from a woman’s perspective I think there was no choice but to speak out even more. Someone I know said, if you call a situation of equality “0,” and the world’s injustice is at as much as “+ 10,” then those experiencing injustice have no choice but to emphasize not “0,” but “–10” in order to achieve equality. Those words really hit home for me.”
― BTS, Beyond The Story: 10-Year Record of BTS

“the BTS who appeared to be the Korean idol industry’s “baepsae” or “imposter.” Even if others saw them as “baepsae,” they sprinted on and on and tried to jump the walls standing before them.”
― BTS, Beyond The Story: 10-Year Record of BTS

“The BTS generation doesn’t constitute as much of the population as that of their parents.”
― BTS, Beyond The Story: 10-Year Record of BTS

“For BTS to break their way through this reality, they needed to take the stance of “If you think you’re gonna crash, accelerate even more.”
― BTS, Beyond The Story: 10-Year Record of BTS

“the term “checks” is commonly used within the idol fandom community in Korea. When a particular idol begins to become popular or experiences a comeback, anti-fans perform checks, meaning they use various reasons to criticize the idol or foster an atmosphere in which it’s okay to do so. If there really is no way of performing these checks, they resort to bringing back up things that were already laid to bed years ago, doing what is called “BUMP” (Bring Up My Post), and trying to muster up negative press. These actions create a situation in which idols are essentially unable to step a foot out of place,”
― BTS, Beyond The Story: 10-Year Record of BTS

“The fact that groups like BTS, who were centered around their fandom, were making a name for themselves in the digital music rankings (the general public overwhelmingly listened to digital music, while far fewer people bought physical records) meant that their fanbase had also increased rapidly in size.”
― BTS, Beyond The Story: 10-Year Record of BTS

“Through their unique dance routines, SM Entertainment’s idol groups were redefining music, and the music industry’s consumers did not remain simply as listeners, but became fiercely devoted fans. In addition to this, with BIGBANG and 2NE1, YG Entertainment had fused the international hip-hop and pop trends of the time with the structure of K-pop melodies. They also utilized street and high fashion—something rarely attempted by idols before then—and through this, their influence went beyond the fandom, to the masses and the fashion industry itself.”
― BTS, Beyond The Story: 10-Year Record of BTS

“BTS had neither produced English-language songs nor heavily promoted themselves to the Americas, and did not have the backing of influential international media channels to carry their names across language barriers, as with popular artists from the US and UK.”
― BTS, Beyond The Story: 10-Year Record of BTS

“What was responsible for this sudden surge in popularity? People began to post English-language comments on a range of YouTube channels, requesting BTS content, and not just on the K-pop MV reaction channels that had begun to grow at the time. BTS were becoming a sensation, and any content that dealt with them would spread rapidly on social media. Even before mainstream media attention, even before the Billboard 200 ranking, something unprecedented was happening.”
― BTS, Beyond The Story: 10-Year Record of BTS

“Later in 2017, BTS would have a three-day concert in the same location. Meanwhile, the official BTS Twitter and YouTube channels recorded a marked increase in comments in English and other non-Asian languages. The number of ARMY swelled across the world, and cyberbullying of BTS intensified proportionately. This was all completely unprecedented—not only to BTS, but to the Korean idol industry.”
― BTS, Beyond The Story: 10-Year Record of BTS

“Later in 2017, BTS would have a three-day concert in the same location. Meanwhile, the official BTS Twitter and YouTube channels recorded a marked increase in comments in English and other non-Asian languages. The number of ARMY swelled across the world, and cyberbullying of BTS intensified proportionately.”
― BTS, Beyond The Story: 10-Year Record of BTS

“the official BTS Twitter and YouTube channels recorded a marked increase in comments in English and other non-Asian languages. The number of ARMY swelled across the world, and cyberbullying of BTS intensified proportionately.”
― BTS, Beyond The Story: 10-Year Record of BTS

“As it has for BTS, the self-generated content era has made the emotional relationship between idols and their fandom closer and more enduring.”
― BTS, Beyond The Story: 10-Year Record of BTS

“from May 20, 2015, the BTS YouTube channel began its own “mukbang” with Jin, “EAT JIN.” n This move reveals to us not only BTS’s determination to give anything a try, but the impact of the changing generation.”
― BTS, Beyond The Story: 10-Year Record of BTS

“Run BTS!, Big Hit Entertainment carried idol variety programs over into the realm of self-produced content. Making their own variety program was a huge gamble for a smaller-sized company. In the end, however, it wouldn’t be an exaggeration to say that Run BTS! was more successful than not only Rookie King: Channel Bangtan and American Hustle Life, but all idol variety shows of the time.”
― BTS, Beyond The Story: 10-Year Record of BTS

“the production of idol variety shows remained exclusively within the domain of the broadcasting companies. Idol groups affiliated with large management companies would also regularly make their names known through variety show specials as soon as they debuted. But broadcasting companies also had to consider their ratings, and it was standard to cast popular idols.”
― BTS, Beyond The Story: 10-Year Record of BTS

“Run BTS!, the variety show started by BTS and Big Hit Entertainment on V Live, was the final piece of their new ecosystem of activities. For idol groups, not only did special appearances on variety programs allow fans to enjoy domains beyond music, but they were also important in highlighting each member’s unique personality. Both before and after 2000, the first generation of boy groups in Korea formed the basis of their popularity through variety show specials.”
― BTS, Beyond The Story: 10-Year Record of BTS

“With the advent of V Live, self-produced content made by the idols and their representatives themselves, so-called “teasers,” became much more important. Continuously handing out teasers in this way meant that even when the idols weren’t working on an album, fans couldn’t look anywhere else.”
― BTS, Beyond The Story: 10-Year Record of BTS

“In August 2015, three months after the release of THE MOST BEAUTIFUL MOMENT IN LIFE PT. 1, V Live, which offered a variety of Korean idol content directly to fans, had been running a beta version on Naver. On V Live, artists could communicate instantly with fans through online live broadcasting, which they could initiate spontaneously or prearrange for a specified time, and reply to fans’ comments there and then. This was the start of the “self-produced content” era.”
― BTS, Beyond The Story: 10-Year Record of BTS

“It also seems that, by focusing on online platforms rather than the ordinary TV channels, they were hailing a new generation. BTS had been using YouTube in a similar way to YouTubers nowadays since before their debut. Here, through the live streaming platform V Live, BTS perfected their unique ecosystem of activities.”
― BTS, Beyond The Story: 10-Year Record of BTS

“They also utilized street and high fashion—something rarely attempted by idols before then—and through this, their influence went beyond the fandom, to the masses and the fashion industry itself.”
― BTS, Beyond The Story: 10-Year Record of BTS

“Through their unique dance routines, SM Entertainment’s idol groups were redefining music, and the music industry’s consumers did not remain simply as listeners, but became fiercely devoted fans.”
― BTS, Beyond The Story: 10-Year Record of BTS

“for Korean idol groups, it went without saying that dance music would be chosen as the title song, which would be accompanied by elaborate choreography based around the concept of “kalgunmu.”
― BTS, Beyond The Story: 10-Year Record of BTS

“Just like with all industries, the idol industry has its own know-how regarding certain “standard” roles. Though they are not explicitly stated to be idol industry standards, once this production know-how has been established within several key companies, it soon becomes a standard the whole industry must follow in order to succeed.”
― BTS, Beyond The Story: 10-Year Record of BTS

“But variety shows that feature a single artist or idol group exclusively serve a different purpose: these formats appeal strongly to fans of idol content, especially to fans of the specific artists the shows feature. They are the third-most awaited content for fans, beaten only by new album promotions and live concerts.”
― BTS, Beyond The Story: 10-Year Record of BTS

“Billboard named this performance the best of the evening, while Rolling Stone placed it at thirteenth in its list of greatest Grammy performances of all time. The approval of these two behemoths of American mainstream music journalism wasn’t the be-all and end-all, but it was enough of a record of what BTS had managed to accomplish on that stage.”
― BTS, Beyond The Story: 10-Year Record of BTS

“The AMAs had also invited New Edition and New Kids on the Block to perform, and with the awarding of Artist of the Year to BTS, that year’s ceremony had shaped up to be a tribute to boy bands. The ceremony had in effect been the passing of the baton from the American legends to BTS. This cemented their place in music history not only in Korea but the US as well,”
― BTS, Beyond The Story: 10-Year Record of BTS

“appointed Special Presidential Envoy for Future Generations and Culture by the Korean president”
― BTS, Beyond The Story: 10-Year Record of BTS

“On September 20, 2021, BTS spoke for the youth and future generations at the United Nations for the SDG Moment eventrr,”
― BTS, Beyond The Story: 10-Year Record of BTS

“McDonald’s also released the BTS Meal, sold for four weeks from May 27 to their stores in fifty countries, making the group one of the very few that could put their name on a meal of this global franchise.”
― BTS, Beyond The Story: 10-Year Record of BTS