Email Marketing Rules Quotes

“The Recommended Best Practices cover everything else—from measuring success and email design to targeting and testing. These 166 rules are much more directional than prescriptive. How these rules are executed will vary from company to company. And some brands will discover through testing they can bend or even break a few of these rules and achieve better results. These rules separate great marketers from the pack.”
― Chad S. White, Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success