Elevate Quotes

“Because just like marketing, you should always be recruiting. Seriously, there is no time, that if the right person walked along, you shouldn’t get that individual on the bus right away. Why do we view marketing as something we should do all the time to drive brand awareness, but we don’t think the same about recruiting? The way most business owners treat recruiting is more like a discrete task than an ongoing process. If there are job openings, we recruit. As soon as we fill them up, we stop. Whew, nice to be done with that for a while. Except, that’s the wrong attitude. Recruiting is a vital function, and we should keep it going all the time.”
― Tommy Mello, Elevate: Build a Business Where Everybody Wins

“Where to post your ad online is different depending on your typical customers and employees. My avatar spends time hanging out on Instagram, TikTok, YouTube, and Snapchat. Being in those places gives me the best chance of getting exposed to as many people as possible who might be a good fit. My customers, on the other hand, are fifty- and sixty-something-year-old homeowners. They hang out in different places online, like Facebook, Nextdoor, Instagram, and Google.”
― Tommy Mello, Elevate: Build a Business Where Everybody Wins

“Years later, Al had a great client who said that how a company orients an employee during the first two weeks dictates the relationship. At first, Al thought that was crazy. But he soon realized the guy was right. Hiring works best when the business gets new people paired up with mentors right away, teaches them the systems, and helps them get some quick wins. When this happens, employees are more likely to stick around.”
― Tommy Mello, Elevate: Build a Business Where Everybody Wins