How They Did It Quotes

“Image perception makes a big difference. That's one of the things I tell entrepreneurs today. Fine, focus on products, focus on customers and all that good stuff - that's necessary. But the image that you project is also key. Don't forget that.”
― Robert Jordan, How They Did It: Billion Dollar Insights from the Heart of America

“Execution is everything. Even if you start a business with the wrong idea or too many competitors, you can out-execute all the better ideas in the right market.”
― Robert Jordan, How They Did It: Billion Dollar Insights from the Heart of America