Higher Ground Quotes

“Treating purpose as a rhetorical quick fix embodies legacy thinking. The paradox is that if you treat purpose as a performance, it will never drive performance.”
― Alison Taylor, Higher Ground: How Business Can Do the Right Thing in a Turbulent World

“In practical terms, an avowal of purpose can be considered a public declaration of a company’s superordinate goal: why it deserves to exist.”
― Alison Taylor, Higher Ground: How Business Can Do the Right Thing in a Turbulent World

“Purpose is unencumbered by the punitive, legalistic associations of ethics and compliance. In a single word, it conveys the notion that meaning, impact, and values can act in mutually reinforcing ways. Still, unless purpose can be grounded somewhere concrete and practical, it’s at risk of becoming the latest iteration of confounding jargon about corporate responsibility.”
― Alison Taylor, Higher Ground: How Business Can Do the Right Thing in a Turbulent World

“Purpose is a promising term because it offers a holistic response to today's pressures on business leaders”
― Alison Taylor, Higher Ground: How Business Can Do the Right Thing in a Turbulent World