Business Analytics for Managers Quotes

“If a business, for instance, has built its market position on being the cheapest, it stands to reason that intense focus will be on the optimization of internal processes.”
― Gert Laursen, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting

“The yearly survey is essential for strategic decision support, as it shows the overall strengths and weaknesses of the company, and overall customer satisfaction scores are often used as a strategic target.”
― Gert Laursen, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting

“need‐based segmentation is to understand the needs of customers and why they choose a company, whereas value‐based segmentation has to do with which specific customers a company must focus on to retain their earnings.”
― Gert Laursen, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting