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Managing for Results Managing for Results by Peter F. Drucker
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“It is always futile to restore normality; “normality” is only the reality of yesterday. The job is not to impose
yesterday’s normal on a changed today; but to change
the business, its behaviors, its attitudes, its expectations – as well as its products, its markets, and its distributive channels – to fit the new realities”
Peter F. Drucker, Managing for Results