The New Articulate Executive Quotes

“Keeping the important 18-minute wall in mind, we now have to consider the fast start 8-second rule. The 8-second rule recognizes a law of human nature that suggests that most people decide within eight seconds whether a particular speaker is worth listening to in the first place. In other words, don’t piddle away your moment of greatest impact on opening amenities. Opening amenities are opening inanities. So begin with a bang. Avoid anemic cliché starts”
― Granville N. Toogood, The New Articulate Executive: Look, Act and Sound Like a Leader