Conversion Optimization Quotes

“The primary conversion goal on a page drives all of its elements, including copy, design, and layout. Goals that distract visitors from the primary conversion goal should be reworked or removed. Never lose focus of your main objective on the site (conversion). When you lose focus, your conversion rates will drop. It’s that simple.”
― Khalid Saleh, Conversion Optimization: The Art and Science of Converting Prospects to Customers