Traction Quotes

“Vision without traction is merely hallucination.”
― Gino Wickman, Traction: Get a Grip on Your Business

“Most people are sitting on their own diamond mines. The surest ways to lose your diamond mine are to get bored, become overambitious, or start thinking that the grass is greener on the other side. Find your core focus, stick to it, and devote your time and resources to excelling at it.”
― Gino Wickman, Traction: Get a Grip on Your Business

“Clarify your vision and you will make better decisions about people, processes, finances, strategies, and customers.”
― Gino Wickman, Traction: Get a Grip on Your Business

“People need to hear the vision seven times before they really hear it for the first time. Human beings have short attention spans and are a little jaded when it comes to new messages.”
― Gino Wickman, Traction: Get a Grip on Your Business

“You will establish the three to seven most important priorities for the company, the ones that must be done in the next 90 days. Those priorities are called Rocks.”
― Gino Wickman, Traction: Get a Grip on Your Business

“Life is much easier for everyone when you have people around you who genuinely get it, want it, and have the capacity to do it.”
― Gino Wickman, Traction: Get a Grip on Your Business

“If you’re truly going to commit to building a great company, a strong leadership team, and getting the right people in the right seats, you must prepare for change on your leadership team.”
― Gino Wickman, Traction: Get a Grip on Your Business

“When everything is important, nothing is important.”
― Gino Wickman, Traction: Get a Grip on Your Business

“Most leaders know that bringing discipline and accountability to the organization will make people a little uncomfortable. That’s an inevitable part of creating traction. What usually holds an organization back is the fear of creating this discomfort.”
― Gino Wickman, Traction: Get a Grip on Your Business

“There are three stages in documenting your Way. First, identify your core processes. Then break down what happens in each one and document it. Finally, compile the information into a single package for everyone in your company.”
― Gino Wickman, Traction: Get a Grip on Your Business

“STEP 1: IDENTIFY Clearly identify the real issue, because the stated problem is rarely the real one. The underlying issue is always a few layers down. Most of the time, the stated problem is a symptom of the real issue, so you must find the root of the matter. By batting the issue back and forth, you will reach the true cause.”
― Gino Wickman, Traction: Get a Grip on Your Business

“You can have one name in two seats, just not two names in one seat.”
― Gino Wickman, Traction: Get a Grip on Your Business

“When more than one person is accountable, nobody is.”
― Gino Wickman, Traction: Get a Grip on Your Business

“No matter how difficult the issue is, you have to make a good business decision here for the long haul. If you have a wrong person in the right seat, ultimately that person must go for the sake of the greater good.”
― Gino Wickman, Traction: Get a Grip on Your Business

“you’ll be faced with two types of issues regarding your people. The first is having the right person in the wrong seat. The second is having the wrong person in the right seat. In order to gain traction, you’ll need to address both.”
― Gino Wickman, Traction: Get a Grip on Your Business

“The first element of marketing strategy is your target market, or “The List.” Identifying your target market involves defining your ideal customers. Who are they? Where are they? What are they?”
― Gino Wickman, Traction: Get a Grip on Your Business

“Entrepreneurs must get their vision out of their heads and down onto paper. From there, they must share it with their organization so that everyone can see where the company is going and determine if they want to go there with you. By getting everyone on the same page, you will find that problems get solved more quickly.”
― Gino Wickman, Traction: Get a Grip on Your Business

“If you cannot risk, you cannot grow. If you cannot grow, you cannot become your best. If you cannot become your best, you cannot be happy. If you cannot be happy, what else matters?”
― Gino Wickman, Traction: Get a Grip on Your Business

“Problems are like mushrooms: When it’s dark and rainy, they multiply. Under bright light, they diminish.”
― Gino Wickman, Traction: Get a Grip on Your Business

“Continually strives for perfection • Wins • Does the right thing • Compassion • Honesty and integrity • Hungry for achievement • Is enthusiastic, energetic, tenacious, and competitive • Encourages individual ability and creativity • Maintains accountability • Services the customer above all else • Works hard • Is never satisfied • Is interested in continuous self-improvement • Helps first • Exhibits professionalism • Encourages individual initiative • Growth-oriented • Treats everyone with respect • Provides opportunity based on merit; no one is entitled to anything • Has creativity, dreams, and imagination • Has personal integrity • Isn’t cynical • Exhibits modesty and humility alongside confidence • Practices fanatical attention to consistency and detail • Is committed • Understands the value of reputation • Is fun • Is fair • Encourages teamwork”
― Gino Wickman, Traction: Get a Grip on Your Business

“¿Qué pasa si lo haces al revés? Trabaja las cosas grandes primero: Mete las rocas. Después vienen las responsabilidades diarias. Agrega la grava. Ahora vierte la arena, todas esas interrupciones. Finalmente, vierte el agua. Todo cabe perfectamente dentro del cilindro de vidrio; todo cabe perfectamente en tu día. El punto es que primero debes trabajar en tus prioridades más grandes—tus Rocas. Todo lo demás encajará. Menos siempre es”
― Gino Wickman, Traccion: Obtén Control de Tu Negocio

“the U.S. Small Business Administration purports that “roughly 50 percent of small businesses fail within the first five years.” In a study published by the Monthly Labor Review in 2005, economist Amy E. Knaup states that 56 percent of businesses die within the first four years.”
― Gino Wickman, Traction: Get a Grip on Your Business

“If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”
― Gino Wickman, Traction: Get a Grip on Your Business

“right seat means that each of your employees is operating within his or her area of greatest skill and passion inside your organization and that the roles and responsibilities expected of each employee fit with his or her Unique Ability®.1 This is a concept created by Dan Sullivan and is a registered trademark of The Strategic Coach, Inc. In the book Unique Ability, authors Catherine Nomura, Julia Waller, and Shannon Waller explain that everyone has a Unique Ability®. The trick is to discover yours. When you’re operating from within your Unique Ability®, your superior skill is often noticed by others who value it. You experience never-ending improvement, feel energized rather than drained, and, most of all, you have a passion for what you’re doing that presses you to go further than others would in this area. When this combination of passion and talent finds the right audience, it naturally creates value for others, who, in return, offer you greater rewards and more opportunities for further improvement. It’s like your personal core focus. When a person is operating in his or her Unique Ability®, he or she is in the right seat.”
― Gino Wickman, Traction: Get a Grip on Your Business

“Accountability Chart, the ultimate tool for structuring your organization the right way, defining roles and responsibilities, and clearly identifying all of the seats in the organization. Unique Ability® + Accountability Chart = Right Seats”
― Gino Wickman, Traction: Get a Grip on Your Business

“You must build and maintain a true leadership team. 2. Hitting the ceiling is inevitable. 3. You can only run your business on one operating system. 4. You must be open-minded, growth-oriented, and vulnerable.”
― Gino Wickman, Traction: Get a Grip on Your Business

“Successful business owners not only have compelling visions for their organizations, but also know how to communicate those visions to the people around them.”
― Gino Wickman, Traction: Get a Grip on Your Business

“AGENDA DE LA REUNIÓN ANUAL: DÍA UNO •​Transición •​Revisar el año anterior •​Construcción de salud de equipo •​FODA/Lista de Asuntos •​V/TO (para el plan a un año)”
― Gino Wickman, Traccion: Obtén Control de Tu Negocio

“¿CUÁLES SON TUS ASUNTOS?”
― Gino Wickman, Traccion: Obtén Control de Tu Negocio

“¿CUÁLES SON TUS ROCAS TRIMESTRALES?”
― Gino Wickman, Traccion: Obtén Control de Tu Negocio