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Unthinking: The Surprising Forces Behind What We Buy Unthinking: The Surprising Forces Behind What We Buy by Harry Beckwith
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“When outsiders criticize Americans, they regularly note that we seem self-centered, which we are. But few contend we are selfish, and with good reason; we are not.”
Harry Beckwith, Unthinking: The Surprising Forces Behind What We Buy
“We view Big Business as business but equate small business with art; we call it entrepreneurship.”
Harry Beckwith, Unthinking: The Surprising Forces Behind What We Buy
“Buying things is only sometimes about owning the things. Buying often is simply about what 50 Cent observed: being ABLE to buy. Having less means hearing "No, you cannot have that," and we loathe being told what we can and cannot do.”
Harry Beckwith, Unthinking: The Surprising Forces Behind What We Buy