Discovery-Driven Growth Quotes

“With discovery-driven growth (DDG), you invest small amounts of money—money you can afford to lose—to get the information that you need so that you can invest more confidently.”
― Rita Gunther McGrath, Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

“TABLE 5-4 Comparison of fax and alternatives The point of understanding the NCO is that it can clarify what attributes you assume will attract customers and what kinds of trade-offs these same customers will make.”
― Rita Gunther McGrath, Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity