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Competitive Advantage: Creating and Sustaining Superior Performance Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter
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“A strategy is an internally consistent configuration of activities that distinguishes a firm from its rivals.”
Michael E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance
“Strategy becomes the particular array of activities aligned to deliver a particular mix of value to a chosen array of customers.”
Michael E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance