Why Aren't We Saving the Planet? Quotes

“There are a number of significant implications of this particular bit of research. The first is that what people tell us about their attitude to the environment and what consumer choices they will actually make may, on occasion, be a valuable resource for researchers, but on other occasions people may tell us one thing while their unconscious gestural movement may tell quite a different (and more accurate) story. Therefore, it may be wrong, in research on green issues, to focus exclusively on what people say. Explicitly people may want to save the planet, explicitly people may want to appear green, explicitly (and almost certainly) people may want to appear considerate and nice, but implicitly they may care a good deal less. And given that it is these implicit attitudes that direct and control much of our spontaneous and non-reflective behaviour in supermarkets and elsewhere, these are the attitudes that we have to pursue and understand and change.”
― Geoffrey Beattie, Why Aren't We Saving the Planet?: A Psychologist's Perspective

“[Brian] Nosek (2007) has argued that ‘measurement innovations [such as the IAT] have spawned dual-process theories that, among other things, distinguish between the mind as we experience it (explicit), and the mind as it operates automatically, unintentionally, or unconsciously (implicit)’ (2007:184). So we have here the distinct possibility of two largely independent subsystems in the human mind, one that is familiar and one that is not. (Whether we have any ‘conscious’ awareness at all of our implicit thinking, and whether the implicit process is always truly unconscious or whether we have some inkling of the underlying evaluation, remain to be properly investigated. The fact that something cannot be consciously controlled and manipulated does not of course mean that it resides purely and totally in the unconscious.) But how does this divergence between implicit and explicit attitude manifest itself within the individual, and does it have any effect on any aspects of observable behaviour? After all, a hundred years ago or so Freud showed how unconscious (and repressed) thoughts could find articulation through the medium of everyday speech in the form of slips of the tongue. And how might this dissociation impact on people’s willingness or ability to actually do something about climate change? These are potentially important questions from both a theoretical and a practical point of view. It surprised me that nobody until now had attempted to answer them.

Nosek, B. A. (2007) Understanding the individual implicitly and
explicitly. International Journal of Psychology 42: 184–188.”
― Geoffrey Beattie, Why Aren't We Saving the Planet?: A Psychologist's Perspective

“Anorexia is a complex disorder with cultural, personality and biological factors all implicated in its ontogenesis, but human beings like to identify a single cause that they can pick out and say ‘if only that hadn’t happened …’. This single cause is usually something fairly random (so that any random family could potentially be affected) and external to the family (so that no blame could be attached to the family). The PE teacher who commented that Tracy was too fat to be any good at games, the boyfriend who said that Jane’s bum was too big for her skinny jeans, the doctor who quipped that his patient could do with losing a little weight. It was always things like that. It reminded me of what Friedrich Nietzsche wrote: ‘To trace something unknown back to something known is alleviating, soothing, gratifying, and gives us moreover a feeling of power. Danger, disquiet, anxiety attend the unknown, and the first instinct is to eliminate these distressing states. First principle: any explanation is better than none’.”
― Geoffrey Beattie, Why Aren't We Saving the Planet?: A Psychologist's Perspective