The Dragonfly Effect Quotes

“To be successful, you must translate your passion into a powerful story and tell it in a way that generates “contagious energy,” so that your audience reflects on your tweet, blog post, or email, long after they leave their computers.1 By doing this, you generate participation, networking, growth, and ripple effects—forces that combine to form a movement that people feel they are a part of. Your personal goal then becomes collective.”
― Jennifer Aaker, The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

“fact, the happiest people are those who have stopped chasing happiness and instead search for meaningfulness, a change in direction that leads to more sustainable happiness—the kind that enriches their lives, provides purpose, and creates impact.”
― Jennifer Aaker, The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change