The Financial Services Marketing Handbook Quotes

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The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results by Evelyn Ehrlich
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“Marketers cannot manufacture trust. It inheres to the product or service and grows from a company-wide commitment to serving customer needs.”
Evelyn Ehrlich, The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results