If You're Not First, You're Last Quotes

“Problems are opportunities, and conquered opportunities equal money earned.”
― Grant Cardone, If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

“An important rule to remember: Price is never the way to create a wow experience. The product is probably not a way to create a wow experience either, unless you are the only source for a particular product or service, which is unlikely. The wow moment occurs when you present the product, let customers know how it can solve their problems, and figure out how it makes them feel as well as how you present, service, and deliver that experience. The best way”
― Grant Cardone, If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

“Do not rely solely on e-mail or snail mail for this venture without first getting in touch via phone or personal visit. A phone call is more valuable than mail but can and should be followed by mail or e-mail the same day. Make it clear that the intention of your call is to catch up with those in your power base, not to sell your products or services. During all economies—good, bad, and indifferent but especially during contractions—contacts and relationships are everything. If you’ve ever heard the saying “It’s who you know, not what you know,” then you know that this is true. You are short on people, not short on money, and the people you know either have the money you want or know people who do. It is those people who want and need your service. So the more people you contact, the better chance you have of discovering and selling to those who are members of your target market. Remember:”
― Grant Cardone, If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition