Creating Competitive Advantage Quotes

“Peter Drucker, the noted management guru, wrote in the Wall Street Journal that “customer research may be more important than market research—but far more difficult.”
― Jaynie L. Smith, Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

“The only perceptions that matter are those of your customers. Yet companies often design their marketing, advertising, and sales messages from a purely managerial perspective.”
― Jaynie L. Smith, Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors