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Balanced Scorecard by Robert S. Kaplan
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“IMAGINE ENTERING THE COCKPIT of a modern jet airplane and seeing only a single instrument there. How”
― Robert S. Kaplan, The Balanced Scorecard: Translating Strategy into Action

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“The Balanced Scorecard (BSC) provides managers with the instrumentation they need to navigate to future competitive success.”
― Robert S. Kaplan, The Balanced Scorecard: Translating Strategy into Action

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