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CRM at the Speed of Light: Essential Customer Strategies for the 21st Century CRM at the Speed of Light: Essential Customer Strategies for the 21st Century by Paul Greenberg
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“They’re like Generation X on steroids. They walk in with high expectations for themselves, their employer, their boss. If you thought you saw a clash when Generation X came into the workplace—that was the fake punch. The haymaker is coming now.”
― Paul Greenberg, CRM at the Speed of Light: CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
“Generation Y is the first generation to spend more time on the Net than watching TV, with 10.6 hours per week watching TV and 12.2 hours surfing the Web.”
― Paul Greenberg, CRM at the Speed of Light: CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers