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CRM at the Speed of Light: Essential Customer Strategies for the 21st Century CRM at the Speed of Light: Essential Customer Strategies for the 21st Century by Paul Greenberg
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“They’re like Generation X on steroids. They walk in with high expectations for themselves, their employer, their boss. If you thought you saw a clash when Generation X came into the workplace—that was the fake punch. The haymaker is coming now.”
Paul Greenberg, CRM at the Speed of Light: CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
“Generation Y is the first generation to spend more time on the Net than watching TV, with 10.6 hours per week watching TV and 12.2 hours surfing the Web.”
Paul Greenberg, CRM at the Speed of Light: CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers