Belonging to the Brand Quotes

“What is our North Star? Why do we exist? Can we clearly articulate why the world is better with our organization in it? What difference do we make? How can people help? How are our founding values specifically relevant to the world today? Who are they relevant to? What headlines do we want to be written about us in the future? What are some characteristics, beliefs, values, and passions that are common to our customers? Are those same characteristics common to our employees? How does that impact the character of the company and why people love us? Are our employees part of our community? Would they lead it? Is our company mission statement the same as our purpose? Why or why not? Is there a seed of an idea there? How is the world changing in a way that unites us with our community? Why do our customers buy our products? Is it because of a shared belief or value system? Do our customers share a vision of the world? What would our future look like if customers helped us build it? How could a community serve and inspire our customers in a way we’re not offering today? Are there people we care about who feel isolated and could benefit from a community? What’s a problem we can only solve together through community? How would a community help us practice what we preach? Whose dreams are we fulfilling?”
― Mark W. Schaefer, Belonging to the Brand: Why Community is the Last Great Marketing Strategy

“I once read that your purpose is the thing you are willing to suffer for.”
― Mark W. Schaefer, Belonging to the Brand: Why Community is the Last Great Marketing Strategy

“The Business of Belonging,”
― Mark Schaefer, Belonging to the Brand: Why Community is the Last Great Marketing Strategy

“You can either keep up with the pulse of culture, or you can measure. You probably can’t do both.”
― Mark Schaefer, Belonging to the Brand: Why Community is the Last Great Marketing Strategy