Dwayne’s Reviews > Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook > Status Update

Listen. Engage. Join. #LikeableBook

Don't just sell, sell... push, push

Definitely must deliver excitement, surprise, and delight

Know how to deal with your social media screw ups

make sure that you help your customers find your social media network profiles/pages... integrating social media into the entire customer experience is critical!

Storytelling is extremely powerful, especially via social media ~ just be sure to allow your brand to be part of your customers' stories (not always the other way around)!

It is important to provide value, right @DaveKerpen? High value + lower price = better chance at success (offering freebees online certainly help too)!

Engage your customers by asking questions and listening to their answers #LikeableBook

As @DaveKerpen reminds us, transparency & honesty = key #LikeableBook

Be authentic ~ "Just as in a relationship between two people, openness and trust helps a connection grow."