ZB’s Reviews > Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation > Status Update

"If it’s a great idea, most people’s gut reaction will be to push back against it."

"Your first concern should be to make it relevant; your second, to make it affordable."

"Often you can actually charge more for less if the simplicity and ease-of-use is worth more than complex and unnecessary features."

"What industries or businesses that are unrelated to yours are dealing with issues similar to yours?"

"The person buying your product doesn’t see it as an end solution. They see it as a tool that will help them solve a problem."

"The point is that you need to understand that while your core mission may stay the same, the way you define success in achieving it may change."

"...you need to understand that within most organizations you’ll find far more people who feel empowered to say no than people who feel they are empowered to say yes."

"Find something that works, and figure out why."