Shaambhavi’s Reviews > The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes > Status Update
Shaambhavi
is on page 27 of 384
Developing the most critical element of what our brand represents too often is a careless or frivolous process. Thus, it is no wonder that marketing teams keep reinventing the brand and, in doing so, dilute or destroy its meaning.
— Mar 13, 2022 10:51AM
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Shaambhavi’s Previous Updates
Shaambhavi
is on page 37 of 384
Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate to a product as if it actually were alive in some way. They have a relationship with it. They care about it.
— Mar 14, 2022 01:14AM
Shaambhavi
is on page 10 of 384
Meaning speaks to the feeling or intuitive side of the public; it creates an emotional affinity, allowing the more rational arguments to be heard.
— Mar 09, 2022 06:46AM
Shaambhavi
is on page 9 of 384
We all love stories, and we need them. From fables to novels, from musicals to advertising, we instinctively crave stories which can provide the human context for forces that are often vast, ancient, and abstract. Stories are the best teachers.
— Feb 10, 2022 12:44AM
