Scott’s Reviews > The Elements of Typographic Style > Status Update

The equal temperament of the typesetting machine and the just intonation of the sketchpad should be used to test and refine one another until the final answer sings.

Many of the old scribal conventions survive in typesetting today. The well-made page is now what it was then: a window into history, language and the mind: a map of what is being said and a portrait of the voice that is silently speaking,

Contemporary [ampersands] are for the most part uninspired, stolid pretzels: unmusical imitations of the treble clef

But poise is usually far more important than size -- and poise consists primarily of emptiness. Typographically, poise is made of white space.