Muhamed’s Reviews > The Israel Project's 2009 Global Language Dictionary > Status Update

Acknowledge the complexities of the problem, but simplify the solution.

every time you say “every,” totally,”“always,” “never,” or the like, the reaction is immediate and negative.

Keep It Simple, Stupid

communications is not a test for who can remember the most facts. Listeners want simple messages that will answer their simple, silent question: “What is in it for my country

A simple rule of thumb is that once you get to the point of repeating the same message over and over again so many times that you think you might get sick—that is just about the time the public will wake up and say “Hey—this person just might be saying something interesting to me!”

A simple rule of thumb is that once you get to the point of repeating the same message over and over again so many times that you think you might get sick—that is just about the time the public will wake up and say “Hey—this person just might be saying something interesting to me!”