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Otis Chandler
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Apple's ipad launch sparked an amazing ebook price war. I still don't understand - an ebook has $0 marginal cost! http://bit.ly/ahxzP0
— Feb 04, 2010 10:39AM

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message 1: by rivka (new)
Feb 04, 2010 11:01AM

rivka Only if the other editions are covering the costs. Which now is only sometimes true, and as ebooks start to threaten hardcovers/MMPs more and more, will be less and less true.

There may be no printing costs, but there's editing, marketing, and lots of other costs.


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