Matt’s Reviews > Thinking, Fast and Slow > Status Update
Matt
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5 - Cognitive Ease - Easy vs. strained. Repeated experience, clear display, primed idea, good mood all lead to cognitive ease. Cognitive ease leads to feeling familiar, true, good, or effortless. This is type 1. Lack of ease forces type 2. Yes, bad font makes people not go with gut but instead analyze with type 2 system
— Nov 20, 2012 06:34PM
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