Neal’s Reviews > The Power of Habit: Why We Do What We Do in Life and Business > Status Update

The story focuses a lot on the science of how habits work and are formed in a person's life. So far the story has spoken of medical cases that made breakthroughs in the field, and how scientists used those medical miracles to learn a lot about the concept. Now it's shifting to more applicable stories such as how Claude Hopkins made Pepsodent a multi million business by using habits alone to increase advertising.