Ally Jackson’s Reviews > Hooked: How to Build Habit-Forming Products > Status Update

the Bible app-- making daily Bible reading easy and engaging

The more someone has invested, the less likely they are to quit.

Reputation is HUUGE

“Companies that successfully change behaviors present users with an implicit choice between their old way of doing things and a new, more convenient way to fulfill existing needs.”

“The study demonstrates the endowed progress ef-fect, a phenomenon that increases motivation as people believe they are nearing a goal.”

“Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring with little thought.”

External triggers are embedded with information, which tells the user what to do next.

habit as strategy: build things into a habitual thing to make them more successful

Through consecutive Hook cycles, successful products reach their ultimate goal of unprompted user engagement, bringing users back repeatedly, without depending on costly advertising or aggressive messaging.