Rhea Werner’s Reviews > The Everything Store: Jeff Bezos and the Age of Amazon > Status Update

. In other words, it needed to break its infrastructure down into the smallest,
simplest atomic components and allow developers to freely access them with as much
flexibility as possible.

They agreed on five core values and wrote them down on a whiteboard in a
conference room: customer obsession, frugality, bias for action, ownership, and high
bar for talent. Later Amazon would add a sixth value, innovation.

They agreed on five core values and wrote them down on a whiteboard in a
conference room: customer obsession, frugality, bias for action, ownership, and high
bar for talent. Later Amazon would add a sixth value, innovation.