Arturo’s Reviews > Steve Jobs > Status Update

c14. Enter Sculley: the pepsi challenge
Sculley leaves Pepsico to work with Jobs
at the beginning Sculley was interesting due his marketing career at Pepsico but later the relationship fell apart

c13. building the mac: the journey is the reward

mac vs previous apple computers and new way of working with wise and creative but rebels people

1982-1983 was a period of fun delivering the mac

its better to be a pirat thant joining the navy

c12. the design: real artists simplify
italian designers in different disciplines

c11. the reality distortion field: pkaying by his own set of rules
enable jobs to inspire the team to change computer history with fraction of budget
reality distortion…is in the juice shirt

c10. the mac is born: you say you eant a revolution
apple has ist ipo in 1980
then there is a fight inside between jobs and other guy about who will deliver the mac or losa first showing the Jobs lack of some leadership skills

c9. going public: q man of wealth and fame

c8. xerox and lisa computer: graphical user interfaces
good artists copy, great artists steal
one of the biggest heist in companies copyright
jobs steal xerox ideas and put it in lisa computer

c7. Chrisann and Lisa: he who is abandoned…
pregnacy and kids. sometimes he was cold or imagine another reality to avoid some topics in his life.

c6. the apple II: the new age
apple with dozens of employeees including incredible CMO and a credit line. they launch apple II as a prebuilt beautiful computer instead of ugly computers

c5. the apple I: turno up, boot up
how apple was founded