steestee’s Reviews > Steve Jobs > Status Update

“a hallmark of passionate craftsmanship is making sure that even the aspects that will remain hidden are done beautifully.”

Hartmut Esslinger won Job’s competition to create consistent design language amkng apple products.
esslinger responsible for sony’s trinitron tv designs
esslinger proposed “born in america gene for apple’s dna” … “california global/ hollywood and music, a bit of rebellion and natural sex appeal.” … “form follows emotion”

“Just because he tells you that something is awful or great, it doesn’t necessarily mean that he’ll feel that way tomorrow,“ tribble explained. “if you tell him a new idea, he’ll usually tell you he thinks it’s stupid. But then, if he actually likes it exactly one week later, he’ll come back to you and propose your idea to you, as if he thought of it”

‘there falls a shadow, as TS Elliot noted, between the conception and the creation. in the annals of innovation, new ideas are only part of the equation. Execution is just as important.’

-bay area tech revolution starts in the 60s
-military contractors start acquiring different types of firms (microchips/ video game designers etc.)
-hacker subculture filled with wireheads/ cyberpunks/ hobbyists/ non-conforming engineers employed by large corporations like HP
- influence of hippie/ deadhead counter culture

“I told him, ‘Pretend to be completely in control and people will assume that you are.’”