Status Update

Katrina is on page 77 of 256

Find The Shared Interests. Think about where your organization's purpose intersects with a potential customer's area of interest - or if that customer is totally a wrong fit. It won't take long. Once you do find the intersection, you can focus attention on it, make clear that it is a mutual area of interest, and have a springboard for a concrete discussion.

— Mar 26, 2012 07:38PM

Like flag

Katrina’s Previous Updates

Katrina is on page 126 of 256

Have board members MEET IN THE FIELD for annual meetings.

— Jul 16, 2012 03:47PM

Katrina is on page 106 of 256

Cause-marketing partnership between Aeropostale & DoSomething: Teens for Jeans.

— Jul 09, 2012 07:51PM

Katrina is on page 104 of 256

Cone Inc's data show that two-thirds of people will switch from one brand to another if a "replacement" product or service of comparable value is associated with a cause.

— Jul 09, 2012 07:46PM

Katrina is on page 102 of 256

Being Important requires a purpose with a measurable effect.

— Jul 09, 2012 07:40PM

Katrina is on page 99 of 256

Whether the reason is self-interest or community spirit---and surely it's a little bit of both--some highly successful not-for-profits have built their success on a community strategy that taps into local pride.

— Apr 22, 2012 01:43PM

Katrina is on page 97 of 256

See People First, Buyers Second. [Acknowledge] the human aspects of the decision-making process. By giving them appropriate respect, we gain a competitive advantage over our rivals. ...we help maximize their value to us.

— Mar 29, 2012 05:54PM

Katrina is on page 88 of 256

Be Shameless.

— Mar 29, 2012 05:41PM

Katrina is on page 86 of 256

[The secret to not-for-profit success] is to humanize fund-raising and marketing. We use humor, empathy, and shared values to raise money.

— Mar 29, 2012 05:40PM

Katrina is on page 86 of 256

Offer Options. Choice is a way of life, a basic assumption, like air. How does your company cope with this reality?

— Mar 27, 2012 08:51PM

Katrina is on page 84 of 256

Make It Cool. Selling a cool experience is an amazing effective way to move a product.