Jeyan’s Reviews > Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration > Status Update

Creativity is the best business plan… Quality is not a consequence of following some set of behaviours. Rather it is a prerequisite and a mindset you must have before you decide what you are setting out to do. Everyone says quality is important. But they must do more than say it. They must live, think, and breathe it.