Jake Singer’s Reviews > The JOLT Effect: How High Performers Overcome Customer Indecision > Status Update

Jake Singer
Jake Singer is on page 72 of 254
Jolt Effect
Judge the indecision
Offer recommendation
Limiting the exploration
Take risk off the table

Judging indecision
Ambiguity or Certainty
Structured comparison or not
Satisficer or Maximizer
Procrastinating or decision avoidance

External factors like time or offer pressure
Apr 15, 2025 09:00PM
The JOLT Effect: How High Performers Overcome Customer Indecision

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Jake’s Previous Updates

Jake Singer
Jake Singer is on page 32 of 254
Introduction

Status Quo vs Indecision

Indecision stemmed from 3 factors: fear of choosing the wrong option, lack of information, value uncertainty

Error of omission vs commission

Humans fear negative results more from action more than they fear negative results from inaction (omission)
Apr 10, 2025 09:40PM
The JOLT Effect: How High Performers Overcome Customer Indecision


Jake Singer
Jake Singer is on page 32 of 254
Apr 10, 2025 09:37PM
The JOLT Effect: How High Performers Overcome Customer Indecision


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