Lexie Carroll’s Reviews > Invisible Rulers: The People Who Turn Lies into Reality > Status Update

As storytellers, influencers use the same strategies that novelists and screenwriter use. Familiarity, novelty, and repetition.
Familiar building blocks like archetype settings and characters help the audience engage with and relate to the story setting. Novelty prevents boredom and retains the viewers interest. Repetition of key motifs and phrases reinforces the intended message.