Status Updates From Freud on Madison Avenue: Mo...

Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America
by

Lawrence R. Samuel

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This is an enjoyable, brisk and informative presentation of the history behind motivational research, the "dry" forerunner of neuromarketing. Some great background, case studies and "gossip" about Dichter, Vickeray, Martineau and other pioneering "strategists of desire." Recommended.

— May 14, 2012 02:45PM Add a comment