Status Updates From Redefining Global Strategy,...

o What Coke realized is that it may not make sense to compete the same way in all markets.
o Compete in a way that neither ignores the differences across countries nor caves into them entirely – that is, it recognizes the reality of semiglobalization
• Coke notes:
o Goizueta 81-97
o Vester 97-00 standardization and centralization
o Daft 00-04 Localization
o Isdell 04- Managing similarities and differences

o Technological drivers of increased cross-border integration may be irreversible, we cannot say the same about policy drivers. Policy-drivers therefore, an even shakier basis for apocalyptic visions of the complete cross-border integration.
o It is possible to turn the clock back on globalization-friendly policies- commonly seen in times of war, sovereignty, etc.

o Two drivers of cross-borderer integration that have been emphasized the most by apocalyptic
•Technological improvements, particularly in communications technologies
•Policy changes that have engaged more countries in the world economy
•Do these two important forces really push us toward an integrated world in the near term?

• Chapter 1 – Semiglobalization and Strategy CONT.

•Goal – stretch our thinking about cross-border strategies for a semiglobalizated world
•Semiglobalization is the real state of the world today

o Popular texts focus on apocalyptic argumentation: emotional rather than cerebral appeals, reliance on prophecy, treating things as a sign, emphasis on creating ‘new’ people, and attention.

Chapter 1 – Semiglobalization & Strategy
o Apocalyptic vision leads to a focus on strategies for a post-apocalyptic, integrated world
•Strategies with a one-size-fits-all character
•Redefine global strategy to to describe a broader set of strategic possibilities
•Differences btw countries are larger than generally acknowledged
•Strategies for global integration focus too much on international standardization

o Arbitrage is the simultaneous purchase & sale of the same asset in different markets in order to profit from tiny diffs in the asset's listed price. Exploits short-lived variety in price of similar financial instruments in different markets or forms.
o Goal – Finish this book with a refined sense of what global strategies really entail and can translate those insights into action – and profit from them.

Introduction (page 4)
o Globalization remains, in many respects, uneven and incomplete.
o Development of CAGE framework – Cultural, administrative, geographic, and economic differences between countries
o Strategies for dealing with differences between locations
•Forgoing local identity, adapting to particular locations
•Aggregated across boarders
•Poorer clubs assist in arbitrage

Paper Book - Reading for Grad School