Status Updates From Why We Buy: The Science of ...
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by
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Yandina Gonzalez
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Key metrics:
Conversion rate from shopper to buyer
Amount of minutes a shopper spends in a store
— Jan 12, 2026 07:48AM
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Conversion rate from shopper to buyer
Amount of minutes a shopper spends in a store












