Status Updates From The Power of Little Ideas: ...

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Pretty good book. This is one of those expanded articles type things but they go into sufficient detail in later chapters, in fleshing out the core hypothesis, that it makes it worth it to continue reading.

So far so good. Talks about a "third way" of innovating that doesn't involve radical paradigm shifts through changing the core product/ competency nor a new way of doing business per se, but so far talks about creating a complementary service environment.

focus on your primary audience. innovate around their needs with your core product. intentional. how can you expand their experience with you and your product.
Compliment the core, create value (your promise), pain points eliminated.
Control. Like Apple for ipod, took control of earbud, chip, platform.

focus on your primary audience. innovate around their needs with yoru core product. intentional. how can you expand their experience with you and your product.
Compliment the core, create value, painpoints eliminated.

focus on your primary audience. innovate around their needs. intentional. how can you expand their experience with you and your product.
Compliment the core, create value, painpoints eliminated.

focus on your primary audience. innovate around their needs. intentional. how can you expand their experience with you and your product.